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In collaboration with Emerald Publishing’s Journal of Services Marketing, ServCollab is announcing a ServCollab Special Issue on Improving Life on Planet Earth.

Uniquely, this is the first business journal issue that covers all 17 of the United Nations Sustainable Development Goals (SDG), which makes it the first comprehensive set of SDG-related business research frameworks.

We are happy to announce that Emerald is making each of these articles available for free download during the month of February.

You can find these articles at this Emerald link:

The 17 United Nations SDGs are well known. Working with Rebekah Russell-Bennett and Mark Rosenbaum (the editors of the JSM), ServCollab synthesized the 17 UN SDGs into seven Service Research Themes that enable service researchers to focus their research on one or more of these seven service research themes.

We are attaching the graphic for these Service Research Themes.

Seven teams of coauthors from eight countries collaborated to write these invited commentaries. Each commentary explores service research on a Service Research Theme and proposes research agendas to accelerate progress on improving life on Planet Earth.

In creating this synthesis, we are not seeking to replace the work of the UN. Rather, we are seeking to amplify the SDGs by urging service researchers to focus on a seven service research themes that they want to research.

ServCollab urges researchers from any discipline to engage with the profound problems facing humanity and collaborate together on research that serves humanity.

As you read these articles, please consider developing a research project that builds on one of these service research themes.

ServCollab will soon be providing instructions on how such projects can become ServCollab research projects.

The purpose of the second ServCollab research article was to explore how the digital divide affects customers experiencing vulnerability. Service interactions in essential service settings (health care, education, and social services) were empirically investigated and practices service system members might adopt to address vulnerability were identified. This research upframes the pillars of service inclusion framework to define human capabilities that result from service inclusion practices.

This article, like all ServCollab articles, is intended to encourage more research on important serving humanity topics.

Fisk, Raymond P., Andrew S. Gallan, Alison M. Joubert, Jenine Beekhuyzen, Lilliemay Cheung and Rebekah Russell-Bennett (2023), "Healing the Digital Divide with Digital Inclusion: Enabling Human Capabilities," Journal of Service Research, 26 (4), 542-559.

The purpose of the second ServCollab Perspective article is to reframe the mindsets of

scholars, firms, and public policy decision-makers through enabling Service Thinking practices.

Service Thinking is defined as a just, mutualistic and human-centered mindset for creating and regenerating service systems that meet the needs of people and the living planet.

Service Thinking is enabled by five practices (service empathy, service inclusion, service respect, service integrity and service courage).

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