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#4 - 2023 Journal of Service Management Article - Second ServCollab Perspective Article

The purpose of the second ServCollab Perspective article is to reframe the mindsets of

scholars, firms, and public policy decision-makers through enabling Service Thinking practices.

Service Thinking is defined as a just, mutualistic and human-centered mindset for creating and regenerating service systems that meet the needs of people and the living planet.

Service Thinking is enabled by five practices (service empathy, service inclusion, service respect, service integrity and service courage).


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