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ServCollab Board of Directors

As a 501c3 human services nonprofit, ServCollab has four members of its Board of Directors


Ray Fisk is the Founder and President of ServCollab and Distinguished Emeritus Professor of Marketing in the McCoy College of Business at Texas State University. Dr. Fisk is a pioneering founder of the service research field. He founded the AMA Services Special Interest Group (SERVSIG) in 1993 and has served SERVSIG in many leadership roles. The American Marketing Association made him the Inaugural Recipient of the SIG Leadership Award in 2016. He received the Career Contributions to the Services Discipline Award from SERVSIG in 2005. In 2012, he received the Grönroos Service Research Award from the Hanken School of Economics, Finland. In 2023, he was selected as an ISSIP Fellow.

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Laurie Anderson is an emerita professor at the W. P. Carey School of Business at Arizona State University. She just completed Fulbright Scholar research in Finland on the wellbeing of those later in life and technology. Her expertise is in cultures, healthcare, service, and transformative consumer research. In particular, she works to develop the area of Transformative Service Research. She is an Associate Editor at the Journal of Service Research.

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Jim Spohrer is a retired industry executive who co-founded the IBM Research - Service Research area, and co-led IBM's SSME (Service Science, Management, Engineering) university-industry partnerships. He co-founded the International Society of Service Innovation Professionals (ISSIP). He received the Christopher Lovelock Career Contributions to the Service Discipline award, Gummesson Service Research award, Vargo and Lusch Service-Dominant Logic award, Daniel Berg Service Systems award, and a PICMET Fellow for advancing service science. He is a UIDP Senior Fellow for contributions to university-industry collaborations, and on the Board of Directors of ISSIP and ServCollab.

Linda Alkire is Associate Professor of Marketing at Texas State University. She is also the Brandon Dee Roberts Excellence Endowed Professor. Dr. Alkire’s research focuses on Transformative Service Research. Specifically, Dr. Alkire is interested in transdisciplinary research contributing to the well-being of the society and offering transformative insights to service providers. Dr. Alkire has published more than 25 articles in peer reviewed academic journals and has been awarded numerous prestigious awards for her research. Dr. Alkire is the Editorial Director of the Journal of Service Management, and Associate Editor of the Journal of Services Marketing and the Service Industries Journal.

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