Raymond Fisk is Professor of Marketing in the McCoy College of Business at Texas State University. Dr. Fisk is a leading researcher in the field of service research. He founded the AMA Services Special Interest Group (SERVSIG) in 1993 and has served SERVSIG in many leadership roles. The American Marketing Association made him the Inaugural Recipient of the SIG Leadership Award in 2016. He received the Career Contributions to the Services Discipline Award from SERVSIG in 2005. In 2012, he received the Grönroos Service Research Award from the Hanken School of Economics, Finland.
Before joining the Department of Marketing in the McCoy College of Business at Texas State University, Linda Alkire (née Nasr) was an Assistant Professor at the University of Manchester, UK. Dr. Alkire‘s research includes topics such as service management and marketing, transformative service research (TSR), and customer feedback management.
Associate Professor of Marketing at the W. P. Carey School of Business at Arizona State University. Her expertise is in cultures, service, and transformative consumer research. In particular, she works to develop the area of Transformative Service Research.