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The purpose of the second ServCollab Perspective article is to reframe the mindsets of

scholars, firms, and public policy decision-makers through enabling Service Thinking practices.


Service Thinking is defined as a just, mutualistic and human-centered mindset for creating and regenerating service systems that meet the needs of people and the living planet.

Service Thinking is enabled by five practices (service empathy, service inclusion, service respect, service integrity and service courage).


Dear ServCollabers,

From all of us at ServCollab, Happy New Year, with Health and Happiness! We are looking forward to another year of knowledge, collaboration, and engagement with all ServCollabers!

Please watch the following video with a message from Ray Fisk, the Founder of ServCollab, and think about how you can get involved more in ServCollab!


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