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Weaving the Fabric of Global Well-Being with Service Research

Join Us for an Inspirational ServCollab Preconference Morning Workshop on Thursday, June 6, 2024

What: If you are attending the SERVSIG Conference in Bordeaux, France, we invite you to an enriching morning prelude: the ServCollab Preconference Workshop.

This free session explores ServCollab’s Seven Service Research Themes, a pioneering framework derived from the United Nations Sustainable Development Goals (SDGs). These themes were developed by ServCollab and the Journal of Services Marketing.

The seven Service Research Themes – wellbeing, opportunity, resources, economics, institutions, the planet, and collaboration – offer a fresh perspective on service research opportunities that address global challenges.

Why: The workshop is more than a learning opportunity — it’s a collaborative space where service researchers can discover research opportunities within the Seven Service Research Themes. Attendees will discuss the themes and brainstorm possible service research projects on them. They will also discuss how such projects can become ServCollab research projects and become part of a larger research agenda.

When: Mark your calendars for Thursday morning, June 6, 2024 to attend an invigorating half-day workshop and start the SERVSIG Conference early with inspiration and collaboration.

Where: Our Preconference Workshop occurs at the 13th SERVSIG Conference 2024 in Bordeaux, France. For details on the entire conference program, visit the 13th SERVSIG Conference Program.

Register: When you register for the SERVSIG Conference, be sure to register for our free workshop, too.

Visualize the Themes: This announcement is accompanied by a graphic illustration of the Seven Service Research Themes. These themes are pathways for creating service research that can significantly impact global well-being and sustainability.

Access Further Insights: To explore potential research avenues and delve deeper into the synthesis of the UN SDGs into our seven Service Research Themes, please visit the Journal of Services Marketing at Emerald Insight.

Please join us as we embark on this exciting endeavor to inspire future service research that addresses human and planetary wellbeing. Together, we can turn research into impactful action.


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