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Call for Research Projects on ServCollab's Seven Service Research Themes

Recently, ServCollab and the Journal of Services Marketing collaborated to create a Special Issue focused on Improving Life on Planet Earth.


Working with Rebekah Russell-Bennett and Mark Rosenbaum (the editors of the JSM), ServCollab synthesized the 17 United Nations Sustainable Development Goals (SDGs) into seven Service Research Themes.


The purpose of ServCollab’s synthesis of the SDGs is to provide service researchers with a broader design canvas for service research projects.


We are attaching the graphic for these 7 Service Research Themes.


You can find these articles at this Emerald link: https://www.emerald.com/insight/publication/issn/0887-6045/vol/38/iss/2


As you read these articles, please consider developing a service research project that builds on one of these themes.


What are the benefits of becoming a ServCollab Research Project?


ServCollab will:


  1. Provide guidance or advice (if/when needed) from ServCollab Officers and other relevant scholars throughout the research project.

  2. Provide special promotion of your research project as a major ServCollab Service Research Themes publication, which will amplify its visibility and impact.


We urge research teams from any discipline(s) to engage with the profound problems facing humanity and to collaborate together on research that serves humanity.


Here is the link to ServCollab’s Research Project Criteria for ServCollab Affiliation:



We encourage researchers to contact us early in the development of their research projects to inquire about the possibility of becoming a ServCollab Research Project.



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