In 2020, ServCollab published an article in the Journal of Service Managment introducing ServCollab to the service research community. The six coauthors who wrote with Ray Fisk are the members of the ServCollab Advisory Board.
This article introduced the concept of Elevating the Human Experience (HX) and ServCollab’s mission “to serve humanity through service research collaborations that catalyze reducing human suffering and improving human wellbeing.” It also introduced ServCollab's three human rights goals: serve, enable, and transform.