Gnusowski, Marek and Fisk, Raymond P. (2025)
Journal of Service Management
Figure 1. Wisdom crane metaphor for the ADD service systems framework
Abstract
Purpose: This article proposes a set of three service standards for serving humanity; develops the ADD (Agency, Dignity, and Diversity) Service Standards Framework; integrates these standards with human experience; and then applies this framework to refugee service experiences.
Design/methodology/approach: Building on Transformative Service Research (TSR), we propose service standards for humanity and connect these standards to elevating the human experience. Subsequently, the ADD Service Standards Framework for serving humanity was presented and applied to the human experiences of refugees.
Findings: Three service standards for serving humanity are proposed: empowering human agency, respecting human dignity, and honoring human diversity. Further, we apply these three standards to offer a set of standard-specific practical actions adapted to the plight of refugees.
Originality: This paper contributes service standards for guiding service systems of any kind in serving humanity and provides a comprehensive framework for designing and implementing service standards that can elevate the human experience.
Practical implications: The practical implications affect all aspects of humanity’s service systems. Service standards should be universal, responsive to various needs of individuals and groups, and adaptable to changing needs.
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