Australia Officer

Rebekah Russell-Bennett

Deputy Director of the Centre for Behavioural Economics, Society and Technology (BEST) and Professor in Marketing at the School of Advertising, Marketing and Public Relations, Queensland University of Technology, Australia.

Her research lies at the nexus of transformative services marketing and social marketing (behaviour change).

Rebekah applies service theory and service design techniques to improve wellbeing and the environment.

She is a global leader in shaping the impact of social marketing as a behaviour change approach and works with government agencies and non-profits to achieve positive social change. Rebekah is also Co-Editor of the Journal of Services Marketing.​