Assistant Professor in Marketing at Department of Marketing, Faculty of Marketing, National Economics University, Hanoi, Vietnam. Master thesis supervisor at La Rochelle Business  School and Excelia Business School – Excelia Group, France. Ph.D. graduate from NEOMA Business School, France. Executive Board Member of the Union of Vietnamese Students and Youth in France UEVF since 2019.

 

She has participated in several international and national research projects such as the VISTA-AR European Union - funded project as well as written chapters in published course books and reference books. She has received many international and national awards such as the Young Service Researcher Award at the IRSSM-9.

 

Her main research interests include transformative service research, service-dominant logic, service inclusion and customer experience.