Professor of Service and Relationship Marketing at Hanken School of Economics, Helsinki, Finland and director of the Centre for Relationship Marketing and Service Management (CERS) at Hanken, Finland.

Kristina is a Fulbright Research Alumni from the University of Massachusetts, Boston, USA and holds an adjunct professorship at University of Tampere, Finland. Kristina’s research expertise is in service marketing and management and particularly service innovation, business transformation, value creation and customer experience.

She is associate editor of Journal of Service Theory and Practice and editorial board member of Journal of Service Management, Journal of Services Marketing, and AMS Review.