Ray Fisk is the Founder and President of ServCollab and Distinguished Emeritus Professor of Marketing in the McCoy College of Business at Texas State University. Dr. Fisk is a pioneering founder of the service research field. He founded the AMA Services Special Interest Group (SERVSIG) in 1993 and has served SERVSIG in many leadership roles.
 

The American Marketing Association made him the Inaugural Recipient of the SIG Leadership Award in 2016. He received the Career Contributions to the Services Discipline Award from SERVSIG in 2005. In 2012, he received the Grönroos Service Research Award from the Hanken School of Economics, Finland. He was designated an ISSIP Fellow by the International Society of Service Innovation Professionals (ISSIP) in 2023.