Service Ethics for Humanity: Wiser Engagement for a Collaborative Future

Qusay Hamdan, Samuel Petros Sebhatu, Wafa Hammedi & Raymond P. Fisk (2025)

 In J. Ul Islam (Ed.), Customer Engagement and Digital Business (1st ed., pp. 60-81). Routledge. https://doi.org/10.4324/9781003508083

Figure 5. The hierarchy of human interactions: collaborative wisdom adapted from Fisk et al. (2024)

Abstract:

The digital age has brought new opportunities for engagement and has raised important ethical considerations. This chapter explores the ethical dimensions of service interactions in the digital age, emphasizing the role of collaboration, ethics, and wisdom in enabling wiser engagement. It argues that collaboration, as the highest form of human interaction, should guide and cultivate wiser engagement. The framework integrates collaboration, wisdom, and ethics to conceptualize service ethics for humanity, seeking to guide actions and decisions within service ecosystems. This framework encourages decisions that foster wisdom and deeper engagement, ultimately promoting an ethical and collaborative future. By incorporating axiology and the values of collaborative engagement, this chapter provides a conceptual foundation for fostering resilient regenerative service ecosystems. We conceptualize service ethics for humanity as a system of ethical principles for enabling collaborative practices that wisely serve the needs of humans, nature, and the planet.