SDG editorial: Improving life on planet earth – a call to action for service research to achieve the sustainable development goals (SDGs).
- Nov 1, 2023
- 1 min read
Russell-Bennett, R., Rosenbaum, M. S., Fisk, R. P., & Raciti, M. M. (2023)
Journal of Services Marketing
ServCollab Special Issue
Abstract
Purpose – This editorial aims to organise the 17 United Nations Sustainable Development Goals (SDGs) into seven ServCollab service research themes to provide a way forward for service research that improves human and planetary life.
Design/methodology/approach– A conceptual approach is used that draws on observations from the scholarly experience of the editors.
Findings– This editorial offers seven research themes for service researchers: services that enable the WELL-BEING of the human species; services that provide OPPORTUNITY for all humans; services that manage RESOURCES for all humans; ECONOMIC services for work and growth for all humans; services from INSTITUTIONS that offer fair and sustainable living for all humans; service ecosystems with the PLANET; and COLLABORATION services for sustainable development partnerships.
Practical implications– Service scholars are urged to pursue collaborative research that reduces suffering, improves well-being and enables well-becoming for the sustainability and prosperity of Planet Earth.
Originality/value– This editorial provides service scholars with a new framework synthesising the SDGs into research themes that help focus further service research.
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