From theory to practice: a collaborative approach to social impact measurement and communication
- Feb 9, 2025
- 1 min read
Updated: Mar 18
Alkire, L., Hesse, L., Raki, A., Boenigk, S., Kabadayi, S., Fisk, R. P., & Mora, A. (2025).
European Journal of Marketing
Third ServCollab Research Project
Figure 2. Coproduced social impact reporting toolkit structure
Abstract
Purpose – This paper reports the collaborative achievements of transformative service researchers and nonprofit practitioners and their learning processes for refugee integration and social impact measurement. The purpose of the paper is to present the process of a cocreating a toolkit designed to help non-profit organizations (NPOs) measure and communicate the social impact of their initiatives. Collaboration with a UK-based NPO resulted in the development of a practical toolkit designed to identify and report social impacts that are typically challenging or difficult to measure.
Design/methodology/approach – Following a three-phase co-creative process model over two years, the project team began by co-defining impact metrics in partnership with an NPO specializing in personalized employment support, language and digital skills training and job search assistance for refugees. This led to the codesign of a social impact measurement strategy. The final phase involved coproducing a social impact reporting toolkit that offers comprehensive guidance to bridge existing gaps in measurement practices and empowers NPO employees to effectively measure and communicate social impact.
Findings – The study found that, although the NPO collected extensive data, its focus was primarily on individual-level economic outcomes, often overlooking broader social impact measurements. The cocreated toolkit addresses this oversight by providing resources for a holistic assessment.
Practical implications – The toolkit equips NPOs with a user-friendly resource for effectively measuring and communicating the social impact of their initiatives, supporting their operational and funding requirements.
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