Fisk, R. P., Kabadayi, S., Sidaoui, K., & Tsiotsou, R. H. (2024) Journal of Services Marketing https://doi.org/10.1108/JSM-09-2023-0363 ] ServCollab Special Issue Figure 2 Hierarchy of human interactions Abstract Purpose– The purpose of this commentary is to complete the synthesis of the United Nations 17 Sustainable Development Goals (SDGs) into Seven Commentaries on Service Research Themes developed by ServCollab and the Journal of Services Marketing. As an approach to achi