
What We Do | Service Research Themes
In 2022, ServCollab began a collaboration with The Journal of Services Marketing to adapt the 17 United Nations Sustainable Development Goals to a set of seven Service Research Themes that are focused on service topics.
The graphic below summarizes these seven Service Research Themes:

We then invited teams of service scholars from around the world to create articles that summarized what is known already about these seven research themes and to identify research opportunities for each of these themes. An introductory editorial described how each Service Research Theme was synthesized from the UN SDGs:
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Services that enable the WELL-BEING of the human species (#1, #2 and #3);
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Services that provide OPPORTUNITY for all humans (#4, #5 and #10);
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Services that manage RESOURCES for all humans (#6, #7 and #12);
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ECONOMIC services for work and growth for all humans (#8 and #9);
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Services from INSTITUTIONS that offer fair and sustainable living for all humans (#11 ans #16);
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Service ecosystems with the PLANET (#13, #14 and #15); and
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COLLABORATION services for sustainable development partnerships (#17).
