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Dear ServCollabers,


ServCollab is excited to announce its 7th online live event that will take place on Friday, October 7, 2022, at 9:00 (EDT), 14:00 (BST), and 16:00 (EEST) via Zoom.

Zoom Link

  • Webinar ID: 964 8729 8088

  • Passcode: 111281

About the presenters:

JOSINA VINK (they/them) is an Associate Professor in service design at the Oslo School of Architecture and Design (AHO). They are also the Design Lead for the Center for Connected Care (C3), a long-term research collaboration with municipalities, hospitals and companies focused on catalyzing health systems transformation in Norway. Josina’s research explores how design can create profound and significant change in health and care by reshaping social structures. They have been published in journals such as Design Studies, the Design Journal, the International Journal of Design, the Journal of Service Research, and the Journal of Service Management. Josina completed their Ph.D. in service ecosystem design at the Service Research Center (CTF) in Karlstad University as an embedded design researcher in Experio Lab Sweden. In addition to Josina’s time in academia, they have worked for ten years as a service and system designer in healthcare, including at the Mayo Clinic Center for Innovation in the United States and the Center for Addiction and Mental Health in Canada.


LINDA ALKIRE is an Associate Professor of Marketing at Texas State University. She is also the Brandon Dee Roberts Excellence Endowed Professor. Dr. Alkire’s research focuses on Transformative Service Research (TSR). In particular, Dr. Alkire is interested in transdisciplinary research contributing to the well-being of society and offering transformative insights to service providers. Dr. Alkire has published more than 25 articles in peer-reviewed academic journals and has been awarded numerous prestigious awards for her research. Dr. Alkire has published her research in a number of journals, including the Journal of Service Research, Journal of Public Policy and Marketing, The Journal of Business Research, Journal of Interactive Marketing, The Journal of Retailing and Consumer Services, Journal of Service Management, International Journal of Bank Marketing, The Journal of Services Marketing, The Service Industries Journal, among others.

Dr. Alkire serves as Editorial Director of the Journal of Service Management and an Associate Editor of the Journal of Services Marketing and the Service Industries Journal. Dr. Alkire is a member of the ServCollab Advisory Board and the Board of Directors, a non-profit seeking to serve humanity through collaborative service research.




Sertan Kabadayi and Rodoula H. Tsiotsou are pleased to inform you that the Special Issue they guest-edited: "Broadening and Reinvigorating the Service Discipline to Reduce Human Suffering and Improve Well-Being," has been published in the Journal of Services Marketing.

The Special Issue includes one editorial, two commentaries, and eight articles.


Guest editorial: The Triple-A framework for serving humanity with service research

—Sertan Kabadayi, Rodoula H. Tsiotsou


Commentary – The ServCollab Perspective on Elevating Human Experience

—Raymond P. Fisk


Macroservicing: a commentary on services as constructive engagement for sustainable peace, prosperity and well-being

—Clifford J. Shultz


Human enhancement technologies and the future of consumer well-being

—Vitor Lima, Russell Belk


Promoting social resilience in service communities: a molecular biology perspective

—Elina Tang, Christopher Blocker


A systematic literature review of service-related research on refugees

—Ilayaraja Subramanian, Jörg Finsterwalder, C. Michael Hall


Customer service co-creation literacy for better service value: evidence from the health-care sector

—Tram-Anh Ngoc Pham, Hau Nguyen Le, Dung Tien Nguyen, Thuy Ngoc Pham


Improving service interactions through inclusive language for Sindh’s Sheedis

—Ameer Ali, Maya Khemlani David, Abdul Razaque Channa


A transformative service research perspective on caste-based discrimination in microcredit lending in India

—Kanika Meshram, Rohan Venkatraman


Service inclusion for tourists with disabilities: scale development and validation

—Maheen Iqbal Awan, Amjad Shamim, Muhammad Shoaib Saleem, Shahbaz Shabbir Gill


A voice for the silent: uncovering service exclusion practices

—Sylvia C. Ng, Hui Yin Chuah, Melati Nungsari


You can access the special issue here:

https://www.emerald.com/insight/publication/issn/0887-6045/vol/36/iss/7


#JSM @JSM #JournalofServicesMarketing @JournalofServicesMarketing


Our first ServCollab Perspective article by Fisk and Alkire (2021, p. 194), which proposed the metaphor of service ecosystem health “as the interdependent state of private, public, and planetary well-being necessary for sustaining life.”

This article reimagined service science, broadened transformative service research, build the service ecosystem health metaphor, outlined the Goldilocks Civilization thought experiment, and explored designing for a Goldilocks civilization.

The goal of that article was to elevate service science to uplift human well-being.

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