ServCollab Officers

Rodoula Tsiotsou

Communications Officer

Professor of Services Marketing, Department of Business Administration, University of Macedonia, Greece. Founder and Director of the Marketing Laboratory MARLAB ( and at the University of Macedonia since 2015. Currently Visiting Professor, at the Hellenic Open University, and Athens University in Greece. Before entering academia, Prof. Tsiotsou worked in the professional sport industry and in the media industry as Marketing Director.  She is the author of books on Sport Marketing, Services Marketing, and Tourism Marketing. Her research interests include services marketing, digital and social media marketing, brand management, relationship marketing, and nonprofit marketing.

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Karim Sidaoui

Technology Officer

Ph.D. candidate at the Alliance Manchester Business School, University of Manchester, UK. His recent publications appeared in the Journal of Business Research and the Journal of Service Management. Karim serves as a technology advisor on the board of the American Marketing Association Service Special Interest Group (SERVSIG). He also possesses more than 8 years of extensive international industry experience in software development/management, and retail category management and business development. His research interests include utilizing artificial intelligence technologies and their applications to enhance the holistic understanding of customer experience in services.